Zewadi – Phase 1 Execution Dashboard

21

Days Left

Until April 26 launch

5

Overdue Items

Need immediate action

4

Due This Week

By April 8

17

Total Deliverables

Phase 1 scope

16

IT Tasks

All HIGH priority

🏁 Critical Project Milestones

Milestone	Owner	Target Date	Days From Today	Status
Vision & Mission Book (Final)	Alfy (Content)	Apr 2, 2026	−3 days (PAST)	❌ Overdue
Brand Direction & Moodboard	Dilshad (Branding)	Apr 3, 2026	−2 days (PAST)	❌ Overdue
Brand Guidelines Finalized	Dilshad (Branding)	Apr 6, 2026	+1 day	⚡ Due Tomorrow
Product Finalization	Navya + Nasih	Apr 7, 2026	+2 days	⚡ Due Soon
Marketing Plan Complete	Asjad (Growth)	Apr 8, 2026	+3 days	⚡ Due Soon
Website Readiness (Full)	Asna (Tech)	Apr 18, 2026	+13 days	🔵 In Progress
Final Integration & Testing	Asjad (All)	Apr 24, 2026	+19 days	📅 Upcoming
🚀 LAUNCH READY	Asjad (All)	Apr 26, 2026	+21 days	🎯 Target

🔗 Critical Dependency Chain Items blocked by overdue predecessors are at elevated risk

Deliverable	Depends On	Risk Level	Owner	Deadline
Brand Guidelines	Brand Direction ❌ OVERDUE	HIGH	Dilshad	Apr 6
Website Wireframe	Brand Direction ❌ OVERDUE	HIGH	Asna	Apr 4 (past)
Packaging Design	Brand Guidelines (Apr 6)	HIGH	Dilshad	Apr 12
Content (Web + Social)	Brand Guidelines (Apr 6)	HIGH	Alfy	Apr 15
Website Dev (Final)	Content + Branding	MED	Asna	Apr 18
Digital Platforms Setup	Branding complete	MED	Asjad	Apr 18
Customer Support Setup	Website (Apr 12)	MED	Nasih	Apr 20
Final Integration & Testing	All Above	HIGH	Asjad	Apr 24

🏛️ Command Hierarchy: Strategy → Execution → Departments

Mujeeb

Founder · Final Authority

Suhail

Co-Founder · Strategy

Nijas Jalal

Strategy & Systems

Asjad

Execution Head · All tasks flow through

Dilshad

Branding

Alfy

Content

Danish

Creative

Asna

Tech / IT

Nasih

Operations

Navya

Product / R&D

Amrutha

Comms & Invoicing

Salih

🔒 Brand & Document Authority (Outside Hierarchy)

Execution Rule: All tasks go through Asjad (Execution Head). All outputs validated by Salih. Override authority held by Mujeeb, Suhail, and Nijas Jalal.

📝 Content & Creative Workflow

Strategy
Nijas Jalal

→

Content
Alfy

→

Creative
Danish

→

Design
Dilshad

→

Validation
Salih

→

Publish
Asjad

📄 Proposal & Communication Workflow

Requirement
Department

→

Proposal
Amrutha

→

Validation
Salih

→

Approval
Asjad / Lead

→

Delivery
Team

💻 IT Cross-Department Communication Flow

IT Request
Asna

→

Asjad
Execution Head

→

Other Dept
Lead

Third-Party Comms: Coordinated by Amrutha · Mandatory: Asna + Asjad + Assigned Dev + Collaborator · No direct vendor contact without coordination · Every meeting ends with action points.

📅 Phase 1 Gantt View

Each bar represents the task window. Red = overdue. Orange = due within 3 days. Blue = in progress. Green = upcoming.

Mar 27 Apr 1 Apr 6 Apr 11 Apr 16 Apr 21 Apr 26

Vision & Mission (Draft)

Alfy

Draft

Vision & Mission (Final)

Alfy

Final

Brand Direction (Moodboard)

Dilshad

Moodboard

Brand Guidelines

Dilshad

Guidelines

Product Finalization

Navya + Nasih

Product

Website Wireframe

Asna

Wireframe

Marketing Plan

Asjad

Mktg Plan

Website Dev (Phase 1)

Asna

Dev Ph.1

Proposal & Invoice System

Amrutha

Invoice Sys

Packaging Design

Dilshad

Packaging

Content (Web + Social)

Alfy

Content

Creative Assets

Danish

Creatives

Website Dev (Final)

Asna

Dev Final

Digital Platforms Setup

Asjad

Digital Platforms

Customer Support Setup

Nasih

Support

Final Integration & Testing

Asjad (All)

Integration

🚀 LAUNCH READY

Asjad

🚀

Overdue Due Soon In Progress Active Launch Product/Support │ = Today (Apr 5)

📋 Full Deliverables Register

Priority	Deliverable	Dept	Owner	Depends On	Start	Deadline	Status
HIGH	Vision & Mission Book (Draft)	Content	Alfy	None	Mar 27	Mar 30	❌ Overdue
HIGH	Vision & Mission Book (Final)	Content	Alfy	Draft Approval	Mar 31	Apr 2	❌ Overdue
HIGH	Brand Direction (Moodboard)	Branding	Dilshad	Vision & Mission	Mar 31	Apr 3	❌ Overdue
HIGH	Brand Guidelines	Branding	Dilshad	Brand Direction	Apr 3	Apr 6	⚡ Tomorrow
HIGH	Website Structure (Wireframe)	Tech	Asna	Brand Direction	Mar 31	Apr 4	❌ Overdue
MED	Product Finalization	Ops/Product	Navya + Nasih	None	Mar 28	Apr 7	⚡ Due Soon
MED	Marketing Plan (Pre + Post)	Growth	Asjad	Vision & Mission	Apr 2	Apr 8	⚡ Due Soon
HIGH	Website Dev (Phase 1)	Tech	Asna	Wireframe	Apr 4	Apr 10	🔵 Active
HIGH	Proposal & Invoice System	Comms	Amrutha	None	Apr 5	Apr 12	🔵 Starts Today
HIGH	Packaging Design	Branding	Dilshad	Brand Guidelines	Apr 6	Apr 12	📅 Upcoming
HIGH	Content (Website + Social)	Content	Alfy	Brand Guidelines	Apr 5	Apr 15	🔵 Starts Today
HIGH	Creative Assets (Video/Visuals)	Creative	Danish	Content	Apr 7	Apr 18	📅 Upcoming
HIGH	Website Dev (Final)	Tech	Asna	Content + Branding	Apr 10	Apr 18	📅 Upcoming
HIGH	Digital Platforms Setup	Growth	Asjad	Branding	Apr 10	Apr 18	📅 Upcoming
HIGH	Customer Support Setup	Ops	Nasih	Website	Apr 12	Apr 20	📅 Upcoming
HIGH	Final Integration & Testing	All	Asjad	All Above	Apr 20	Apr 24	📅 Upcoming
HIGH	🚀 LAUNCH READY	All	Asjad	Testing	Apr 26	Apr 26	🎯 Target

⚡ Immediate Priority — Today's Action Items

5 deliverables are overdue as of today. These are blocking downstream tasks. Asjad must assess current completion status of each item and escalate to leadership if further delay is expected. Brand Guidelines must be delivered by tomorrow (Apr 6) or the packaging and content workflows cannot proceed.

🔴 OVERDUE — Immediate Escalation Required

📖

Vision & Mission Book (Final)

Owner: Alfy · Was due: Apr 2, 2026 · Depends on: Draft Approval

→ Action: Confirm current status with Alfy. If content is ready, push to Salih for validation immediately. This is the foundation for Brand Direction, Marketing, and all Content work.

−3 days

🎨

Brand Direction / Moodboard

Owner: Dilshad · Was due: Apr 3, 2026 · Depends on: Vision & Mission

→ Action: Blocking Brand Guidelines (due Apr 6) and Website Wireframe. Dilshad to submit to Asjad → Salih for immediate validation. Any delay cascades to packaging, content, and website.

−2 days

🖥️

Website Structure / Wireframe

Owner: Asna (Naza assigned) · Was due: Apr 4, 2026 · Depends on: Brand Direction

→ Action: IT development (Frontend: Yogesh) cannot start until wireframe is approved. Asna to provide status update to Asjad today. UI Design phase (Apr 4–7) may need to compress.

−1 day

📖

Vision & Mission Book (Draft)

Owner: Alfy · Was due: Mar 30, 2026 · No dependency

→ Action: This should already be superseded by the Final version review. Confirm with Alfy whether Draft was submitted and is pending approval, or if work is still outstanding.

−6 days

🟠 DUE WITHIN 3 DAYS — High Alert

📐

Brand Guidelines

Owner: Dilshad · Due: Apr 6, 2026 (TOMORROW) · Depends on: Brand Direction (currently overdue)

→ Action: If Brand Direction is completed today, Dilshad needs to produce guidelines in 1 day. This may require focused sprint. Packaging, Content, and Digital Platforms all depend on this.

+1 day

📦

Product Finalization

Owner: Navya + Nasih · Due: Apr 7, 2026 · No dependency

→ Action: Cross-check with Navya and Nasih on product specs completion. Required before e-commerce system build (starts Apr 10).

+2 days

📈

Marketing Plan (Pre + Post Launch)

Owner: Asjad · Due: Apr 8, 2026 · Depends on: Vision & Mission

→ Action: Asjad to finalize and submit Marketing Plan. Feeds into digital platform strategy and launch preparation.

+3 days

📊 Risk Impact Summary

Risk	Impact If Not Resolved	Cascade Effect	Priority
Vision & Mission overdue	Brand, Marketing, Content all delayed	Blocks 6+ deliverables	CRITICAL
Brand Direction overdue	Brand Guidelines, Wireframe delayed	Blocks Website + Packaging	CRITICAL
Wireframe overdue	Frontend dev (Yogesh) cannot start	Pushes website final to after Apr 18	CRITICAL
Brand Guidelines due Apr 6	Packaging, Content, Digital delayed	Cascades to Apr 12–18 deliverables	HIGH
IT tasks compressed timeline	QA period reduced below 4 days	Launch quality at risk	MEDIUM

🎨 Branding

✍️ Content

🎬 Creative

💻 Tech

📦 Operations

📈 Growth

📄 Comms

🎨

Dilshad

Branding Department

Responsible for: Brand identity, packaging, visual consistency across all outputs. All outputs validated by Salih.

Brand Direction (Moodboard) Deadline: Apr 3 ❌ Overdue

Brand Guidelines Apr 3 → Apr 6 ⚡ Tomorrow

Packaging Design Apr 6 → Apr 12 📅 Upcoming

Branding Notes

Brand Direction must be submitted to Asjad today for Salih validation
Brand Guidelines block: Packaging, Content (Alfy), Digital Platforms (Asjad), Website Dev Final (Asna)
All branding assets must maintain consistency across web, social, and packaging
Office Branding Essentials is also a Phase 1 deliverable

✍️

Alfy

Content Department

Content writing, messaging, website copy, social content. All final content must be 100% human-written — emotionally aligned with brand.

Vision & Mission Book (Draft) Due: Mar 30 ❌ Overdue

Vision & Mission Book (Final) Mar 31 → Apr 2 ❌ Overdue

Content: Website + Social Apr 5 → Apr 15 🔵 Starts Today

⚠️ Content Creation Policy (Critical)

All content must be 100% human-written
AI may be used for idea generation, research support, and content structuring only
AI must NOT write final content, generate full drafts, or produce copy-paste outputs
Final content must be human-crafted, refined, and original

🎬

Danish

Creative Department

Video production, 3D, AI creatives. Depends on Content being finalized first.

Creative Assets (Video/Visuals) Apr 7 → Apr 18 📅 Upcoming

Creative Notes

Creative work begins Apr 7 — depends on Content (Alfy) being sufficiently ready
Deadline: Apr 18 — aligned with Website Final and Digital Platform Setup
Workflow: Content → Creative → Design (Dilshad) → Validation (Salih) → Publish

💻

Asna

Tech / IT Department

Website, platform, automation. Integration backbone. Team: Naza, Yogesh, Hiran, Fauzan, Shanith.

Website Wireframe (Asna + Naza)Due Apr 4❌ Overdue

UI Design RTL+EN (Naza)Apr 4 → Apr 7⚡ Active

Backend Setup (Hiran)Mar 31 → Apr 12🔵 In Progress

Frontend Dev (Yogesh)Apr 7 → Apr 14📅 Upcoming

All Integrations (E-com, Payment, CRM, ERP, Logistics, Support)Apr 10 → Apr 16📅 Upcoming

Testing + Bug Fixing + Final QAApr 18 → Apr 25📅 Upcoming

Launch ReadyApr 26🎯 Target

See the IT Deep-Dive section for full task breakdown including all assigned developers and collaboration requirements.

📦

Nasih + Navya

Operations & Product / R&D

Nasih: Fulfillment, supply chain, legal for 3rd party integration. Navya: Product dev, quality, feedback collection.

Product FinalizationMar 28 → Apr 7⚡ Due Soon

Customer Support SetupApr 12 → Apr 20📅 Upcoming

Logistics Integration (with IT)Apr 10 → Apr 16📅 Upcoming

Legal paper management (3rd party)Ongoing🔵 Ongoing

Ops Notes

Nasih provides product data to IT (Hiran) for e-commerce, payment, and logistics integrations
Customer Support must include: Live/Bot Chat, Refund, Complaint Management, QA, FAQ, Ticket System
3rd party legal must be cleared before Nasih hands off to IT for integrations

📈

Asjad

Growth (Marketing) Department

Campaigns, lead generation. Also the Execution Head — coordination is Asjad's primary function.

Marketing Plan (Pre + Post Launch)Apr 2 → Apr 8⚡ Due Apr 8

Digital Platforms SetupApr 10 → Apr 18📅 Upcoming

Final Integration & Testing (coord)Apr 20 → Apr 24📅 Upcoming

Launch Ready (coord)Apr 26🎯 Target

Digital Setup Deliverables

Social Media Platforms — setup and branding aligned
Google Business — listing and verification
Listings & Whitepapers — industry directories

📄

Amrutha

Communication & Invoicing

Proposals, invoices, meeting coordination. Also coordinates all third-party vendor communications.

Proposal & Invoice SystemApr 5 → Apr 12🔵 Starts Today

Third-Party Communication CoordinationOngoing🔵 Ongoing

Business System Deliverables

CRM, Sales, Proposal & Invoice Flow — full setup
Third-party meetings: coordinated by Amrutha, mandatory participants: Asna + Asjad + developer + collaborator
No direct vendor contact by team members without Amrutha coordination
Every external meeting must produce documented action points

IT Core Principle

IT is the integration layer between all departments. Cross-department communication goes through Asjad. Third-party communications coordinated by Amrutha with mandatory presence of Asna, Asjad, assigned developer, and required collaborator.

🖼️ Phase 1 – UI/UX Design 2 tasks Mar 31 → Apr 7

Task	Assigned To	Dependency	Collaboration	Start	Deadline	Status
Website Wireframe	Asna + Naza	Brand Direction	Branding → Dilshad	Mar 31	Apr 4	❌ Overdue
UI Design (RTL + EN)	Naza	Wireframe	Branding	Apr 4	Apr 7	⚡ Active

⚙️ Phase 2 – Core Development 3 tasks Mar 31 → Apr 15

Task	Assigned To	Dependency	Collaboration	Start	Deadline	Status
Backend Setup	Hiran	Architecture	Ops → Nasih	Mar 31	Apr 12	🔵 In Progress
Frontend Dev	Yogesh	UI Design	Branding	Apr 7	Apr 14	📅 Upcoming
Content Integration	Shanith	Content ready	Content → Alfy	Apr 10	Apr 15	📅 Upcoming

🔌 Phase 3 – E-commerce & System Integrations 6 tasks Apr 10 → Apr 16

Task	Assigned To	Dependency	Collaboration	Start	Deadline	Status
E-commerce System	Hiran + Fauzan	Backend	Ops → Nasih	Apr 10	Apr 15	📅 Upcoming
Payment Integration	Hiran	Docs / Backend	Ops → Nasih	Apr 12	Apr 16	📅 Upcoming
CRM Integration	Fauzan	Tool selection	Amrutha + Nasih	Apr 10	Apr 15	📅 Upcoming
ERP Integration	Hiran	Tool selection	Ops → Nasih	Apr 10	Apr 16	📅 Upcoming
Logistics Integration	Hiran	Partner confirmed	Ops → Nasih	Apr 10	Apr 16	📅 Upcoming
Support System	Shanith	Tool selection	Ops → Nasih	Apr 10	Apr 16	📅 Upcoming

🧪 Phase 4 – Dashboards, QA & Launch 5 tasks Apr 14 → Apr 26

Task	Assigned To	Dependency	Collaboration	Start	Deadline	Status
Dashboards	Dev Team	Backend	All	Apr 14	Apr 18	📅 Upcoming
Testing	All Dev	All Dev complete	All	Apr 18	Apr 22	📅 Upcoming
Bug Fixing	Dev Team	Testing	All	Apr 20	Apr 24	📅 Upcoming
Final QA	Asna	All fixes done	Direct → Asjad	Apr 24	Apr 25	📅 Upcoming
🚀 Launch Ready	Asna	Final QA passed	Direct → Asjad	Apr 26	Apr 26	🎯 Target

⚠️ IT Timeline Risk

The IT schedule is tightly compressed. Frontend Dev (Yogesh) cannot start until UI Design (Naza) is done by Apr 7, but the wireframe is already overdue. If the wireframe is not approved by Apr 5–6, the entire development chain (Apr 7→Apr 14→Apr 18) will compress, leaving less than 4 days for QA. Asna must escalate wireframe status to Asjad immediately.

🎯 Centralized Execution

All tasks must go through Asjad (Execution Head). Supervised by Salih for brand consistency and document validation. No task bypasses this flow without executive override.

👤 Clear Ownership

Each task must have exactly one owner. Joint ownership (e.g., Navya + Nasih) is only for product tasks where both are required. Responsibility cannot be shared without clear demarcation.

⚡ Parallel Execution

All teams work simultaneously. Do not wait for other departments unless there is an explicit dependency. Teams should initiate all non-dependent tasks immediately.

📞 Controlled Communication

Follow structured communication channels. Cross-department: through Asjad. Third-party vendors: through Amrutha. Internal IT: free communication allowed.

✅ Quality Control

All outputs validated by Salih (Brand & Document Authority). No deliverable is published or shared externally without Salih's validation. Salih operates outside the regular hierarchy as a control layer.

⏰ Timeline Discipline

Deadlines are non-negotiable. Missing a deadline must be escalated to Asjad immediately with reason and revised ETA. All revisions require management awareness.

🔑 Executive Override Authority

Person	Role	Override Capabilities
Mujeeb	Founder	Override workflow/hierarchy · Reassign responsibilities · Modify timelines · Approve/reject any deliverable · Direct communication across all teams
Suhail	Co-Founder	Override workflow/hierarchy · Reassign responsibilities · Modify timelines · Approve/reject any deliverable · Direct communication across all teams
Nijas Jalal	Strategy & Systems	Override workflow/hierarchy · Reassign responsibilities · Modify timelines · Approve/reject any deliverable · Direct communication across all teams

🏆 Phase 1 Success Criteria

Criterion	Description
✅ All deliverables completed on time	Every item in the Phase 1 register submitted by its deadline
✅ No delays	Zero unresolved blockers as of April 26 launch date
✅ Consistent branding	All outputs validated by Salih, aligned with Brand Guidelines
✅ Functional systems	Website, e-commerce, integrations, CRM, support all operational
✅ Smooth coordination	All teams in sync, communication protocols followed throughout

💡 Flexible Workflow & Innovation Policy

Team members are encouraged to use AI tools, build personal automations, use hybrid workflows, and experiment for better efficiency. Goals: save time, improve speed, increase productivity.

Conditions: Must align with team workflow · Must maintain clarity · No compromise on quality.

Exception — Content Team: AI must NOT write final content or generate full drafts. Human-crafted content only.